Client:
Civils & Lintels
Event:
Recognise & Rewards Programme
Overview:
Now in its third year, this programme has gone from strength to strength delivering substantial profits year on year, even during the pandemic.
Every year a new set of existing customers are selected to participate with the objective of increasing share of wallet by taking competitor business, and increasing profits by driving incremental sales.
Underpinned by a comprehensive marketing plan and executed via a bespoke web-platform, this full end-to-end rewards solution energises customers, changes buying behaviour and provides pin point precision
analytics to identify opportunities and drive the business.
Check out the scheme overview below
A bespoke smart portal enabling the customers to: view rewards & levels, register, track sales progress, upgrade rewards, facilitate bespoke digital updates, and redeem rewards
Delivered
c.£25M uplift
in 18 months
An aligned sales programme which enables the sales team to have individual portal log-ins; ability to track customers, regional and national progress; view an internal leaderboard and receive programme updates
6 month scheme
Rewards are redeemed via the portal to provide a streamlined process
Sales data uploaded and communicated every 2 weeks