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Boris confirms events industry restart date


Boris confirms the events industry restart date



Preparation, challenges and success!

By Vicky Smith, Project Team Lead at XSEM

After Boris gave the go ahead to reopen business events, conferences, exhibitions and event centres from the 1 October, adhering to social distancing rules and government regulations, team XSEM have been working hard to adjust and prep for the ‘new norm’ of live events.





How we’ve prepped…


At XSEM, future focus is always a priority and it’s now time we started to focus on a brighter future and a new normal for our team and clients. If the current situation has highlighted anything, it is that connectivity and the chance to interact with other people is key to our happiness and success. Here at XSEM we’ve known this for a long time, it’s nothing new!


People are at the heart of everything we do, here are the steps we have taken to prepare for live event experiences:


  • We’ve kept in touch with our clients and listened to how they have had to adapt their business and what their new business priorities are


  • We’ve adapted the services we offer to ensure our client’s feel confident the event solution can deliver their priorities in a safe environment whilst keeping their audience engaged


  • We’ve worked with our suppliers to ensure safe operating plans are in place with adaptations to our Health & Safety risk assessments


  • We’ve kept informed on government and industry guidelines and looked at bespoke ways of adapting our event solutions to meet the requirements



What the challenges are…


At XSEM, we are solution focussed in every sense and problem solving runs through our veins. We tackled this situation as we would any other; research, analysis, plan and implementation.

Challenges include how to create an engaging, memorable experience whilst implementing the increased safety measures, instilling confidence into the attendees to join live events once more and the cost implications of the increased safety measures to ensure our clients and their customer are safe.







What we’re doing to overcome them…


To overcome the challenges, here is a small snippet of things we’ve done:


  • We listened to our client’s business priorities and adapted the event programme to allow for an engaging, safe experience that delivers their objectives


  • Changed the format of the event to allow for extra safety measures, e.g. implemented staggered arrival times to ease congestion and allow for social distancing at events, adapted our catering solutions to allow for increased safety and hygiene measures, removed or reinvented parts of the agenda to ensure safety comes first


  • Offered a virtual solution to the event to engage the attendees from the comfort and safety of their own homes


  • Through pre-event communication, we’ve informed attendees of changes made to the event to protect them. We’ve suggested pre-event care packages including sanitation products to encourage attendees to come prepared


  • Looked at changing the location of events to reduce the risks of contracting the virus, reducing the need for group travel and travelling to locations at risk


  • Worked with the client to suggest ways in which the PPE can create added value e.g. using the PPE as a sponsorship opportunity with branded items


  • Created a robust COVID-19 risk assessment which covers the process from venue selection to completion of the event



For more information about getting back into live events you can visit the official government website here. 


Please click here to read the guidance in full and latest updates



Alternatively, if you have any questions drop Vicky a line at


You may also find our ‘Everything you need to know guide’ about returning to live events useful:

Everything you need to know guide (Click to view) 


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