A major plc client challenged XSEM to entertain a group of their most important customers who’ve done it all. Where do you start and how do you stand out from the crowd? Our team of specialists at XSEM deliver bespoke events using our unique contacts and expertise in sports entertainment.

XSEM took the group to Southern Spain where they enjoyed a two night stay at the impressive Hotel Parador in the picturesque town of Ronda. The region is famous for its breathtaking scenery but it also boasts one of the finest private driving circuits in the world, Ascari Race Resort.

XSEM secured exclusive hire of the 5.4km circuit and all its facilities. The clients got the chance to zoom around the ultimate driving circuit, longer than most formula 1 circuits and with twice as many corners; it encourages maximum speed and allows for maximum versatility. Throughout the day you develop your driving ability, having constant one to one training with experienced racing drivers who coach and push you in a range of vehicles. The track element finishes in driving the Radical SR3, a petrol heads dream! After a full race day programme the clients then got to relax with a gourmet evening meal at the famous Ascari Club House.

The client’s National Account Manager said:

"This was a unique experience of the highest calibre. The whole package that XSEM provided was excellent. The trip was well planned and all venues were of top quality. I would happily recommend XSEM and use them again in future."

The Ascari Race Experience in Southern Spain, just one of our entertainment solutions, is a fine example that cannot fail to impress. XSEM can design an incentive and reward programme to any budget or brief. The XSEM team works with clients to make sure the content is appropriate, well delivered and leaves a lasting memory.